Submitted by Yomi Omogbeja on February 1, 2012 - 14:37
Nestlé is to become the main sponsor of the International Association of Athletics Federations (IAAF) Kids’ Athletics programme, one of the world’s biggest youth sports development programmes, for the next five years starting this month.
The IAAF, which commercialises the title sponsorship rights of the Samsung Diamond League, is delighted to confirm that Samsung have triggered a contractual option to continue as Title Sponsor for the 2012 season.